Music Magazine

Music Magazine

Key Facts

Price: £2.20

Frequency: Weekly

Circulation: 56,284

Readership: 411,000

Launch Date: 1952

Male/Female: 73%/27%

Average Age: 25

ABC1: 73%

Target Market: Men 17-30

NME Readers are entertainment enthusiasts!

• 80% of NME readers feel that music is an important

part of their lives

• 79% of NME readers like to listen to new bands

• 63% specially choose to listen to indie/guitar bands

• 49% specially choose to listen to live bands in studio

• 52% are interested in taking a musical

course/qualification

• 36% are thinking of buying a musical instrument in the

next year

NME readers are techno savvy

• 72% have a broadband Internet connection at home

• 67% have bought something online in the last 12

months

• 59% agree they like to keep up with the latest

technologies

My Analysis

NME are now a well-established music magazine, making them a  trusted name in the media industry. Research such as that shown above gives the magazine the opportunity to make their target audience as specific as possible, and to make it appeal to that specific audience as much as possible. This research, which is easy to get hold of, also shows that they care about what their readers would like and that they are interested in what each individual wants, giving readers a good impression.