Target Audience

Who would be the audience for your media product?

Audience Profile:

Shops: Topshop, Vintage, H&M, HMV, Boutiques, Record Shops

Products: Skinny Jeans, Converse, Bed Head hair products, Coffee, Lipstick, Floral Dresses
Music: Editors, White Lies, Bob Dylan, The Strokes, The Smiths, The Cure
Hobbies: Gigs, House Parties, Shopping, Socialising at pubs and cafes
Films: Classic horror movies, The Breakfast Club, St Elmo's fire, Juno
Habits: Smoking, Swearing
Attitude: Easy going, care-free, daring
Aspirations: To be able to afford clothes by designers such as Chanel, Marc Jacobs and Vivienne Westwood
Location:  City. In a cluttered busy flat or townhouse where work can be easily accessed.
Transport: Buses, the underground. Taxis when on a night out, train when visiting family who live far away.
Job: Vintage shop/ boutique owner. Office worker.
Ideal Holiday: New York, Amsterdam, Berlin, Tokyo

My target audience should buy my magazine because it is the only one which combines both their love of 'indie' music and their love of 'different' fashions. It will give them ideas on how they can keep up their 'individual' image to break the ironic sterotype they are given of all looking the same. They will also get to hear their favourite band/artists takes on fashion and their own images for inspiration.