Institutions

What kind of media institution might distribute your media product and why?

I would not want a huge company such as Bauer to publish my magazine. Although they could help me to get my magazine on to shelves in chain stored such as WH Smith (the largest magazine retailer in the UK) for it to be widely seen, I feel that they would take control and take away some of  the editorial rights which could result in the independence and individuality my magazine represents being taken away. Aswell as this I would not want my magazine to be so easily available to just anyone.I would rather only sell my magazine in areas where those who would appreciate it most are likely to spend time.

Many of my target audience would most probably smoke, either to fit in with their sterotype or due to the stress of their middle-class jobs. For this reason I would sell my magazine in newsagents in cities where they are likely to stop at for a pack of cigarettes on their way to/from work. My audience would probably visit vintage shops as well as high-street shops such as Topshop to ensure that they keep up their 'indie' status, so I would also want my magazine to appear on shelves in newsagents in more low-key areas, where you would expect to find most vintage stores.

I would want a smaller company such as the Dazed Group to publish my magazine, because they are independent and produce less-known magazines such as Dazed & Confused and Another Magazine (a bi-annual fashion magazine which sells over 100,000 copies and has equal male/female readership). The company makes their love of  fashion very clear and do so in their own way. Their magazines feature unusual styles, which are well received by their quirky audience. They also produce one of only fashion magazines that has an equal female/male audience, proving that even though they are only a small company they can achieve things that have never been done before. I think that the Dazed Group would be very interested in my magazine, because they are clearly interested in fashion, and like to be different, so may find my hybrid magazine very interesting and impressive.